Privacy Policy
ORA Dental — LMS Solutions Limited Last updated: 10 July 2026
At ORA Dental, we take the privacy of your personal and health information seriously. This policy explains what information we collect, why we collect it, how we use and protect it, and your rights in relation to it.
We handle all personal and health information in accordance with the Privacy Act 2020 and the Health Information Privacy Code 2020 (HIPC).We handle all personal and health information in accordance with the Privacy Act 2020 and the Health Information Privacy Code 2020 (HIPC).
Who we are
ORA Dental is a general and family dental practice operated by LMS Solutions Limited (NZBN 9429053283122), located at Unit 10/1 Henry Tayler Rise, Wainui 0932, Auckland. In this policy, "we", "us", and "our" refer to ORA Dental.
What information we collect
To provide you with safe, appropriate dental care, we may collect:
Identifying and contact details: Your name, date of birth, address, phone number, and email address
Health information: Your medical and dental history, medications, allergies, and information relevant to your treatment
Clinical records: Clinical notes, x-rays, digital scans, study models, and clinical photographs taken as part of your care
Financial and account information: Billing details, payment records, and ACC or insurance claim details
Communication records: Appointment history and correspondence with the practice
We collect only the information we reasonably need to provide your care and run the practice.
How we collect it
Wherever possible, we collect information directly from you, for example, through your new patient form, during consultations, and in the course of your treatment. In some cases, and with your authorisation, we may collect information from others, such as your doctor, a previous dental practice, or ACC.
Our website and cookies
Our website may use cookies and similar technologies, including tools such as Google Analytics and Google Ads, to help us understand how visitors use our site and to measure the effectiveness of our marketing. This may include information such as your general location, device type, and browsing behaviour on our site. This information is not linked to your health or patient records.
If you make an online booking through our website, this is handled by Principle, our practice management system, and is subject to the same privacy protections described in this policy.
You can control or disable cookies through your browser settings. Please note that some parts of our website may not function as intended if cookies are disabled.
Why we collect and use it
We use your information to:
Provide and plan your dental care and treatment
Communicate with you about appointments, reminders, and your treatment
Manage your account, billing, and any ACC or insurance claims
Meet our professional, legal, and regulatory obligations
Improve the quality and safety of the care we provide
We will only use your information for the purpose for which it was collected, unless you authorise another use or an exception under the HIPC applies.
When we share your information
We treat your information as confidential. We may share it in limited circumstances, including:
With ACC, where a claim is lodged on your behalf
With other treating practitioners (for example, a specialist or your GP) where it is clinically necessary for your care
With your insurer, where you have authorised this
Where required or permitted by law, or to prevent a serious threat to someone's health or safety
We use Principle, a secure cloud-based practice management system, to store and manage your records. Where information is held or processed by a third-party provider on our behalf, we remain responsible for keeping it secure and require that it is protected to the standards of the Privacy Act 2020 and HIPC. You can view Principle's privacy policy at principle.dental/legal/privacy-policy.
Clinical photographs
Clinical photographs are taken routinely as part of standard dental care — at your first visit and at key points in your treatment. These are stored securely in your patient record and are not used for marketing purposes without your separate written consent. If you prefer not to have clinical photographs taken, please let us know.
How we protect your information
We take reasonable steps to keep your information safe, including secure electronic systems, access controls so staff only see information they need, encrypted data storage and backup, and staff training on privacy obligations.
How long we keep it
We are required to retain patient health records for a minimum of 10 years from the day following the last date on which care was provided, in line with the Health (Retention of Health Information) Regulations 1996. We may retain records for longer where they may be needed for your future care.
Your rights
Under the Privacy Act 2020 and the HIPC, you have the right to:
Access the personal and health information we hold about you
Request a correction if you believe any information is inaccurate
Request a copy or transfer of your records to yourself or another practitioner
To make a request, please contact us using the details below. In some limited circumstances the law allows us to withhold certain information, and we will explain our reasons if this applies.
Making a complaint
If you have any concerns about how we have handled your information, please contact us first — we'll do our best to put things right. You also have the right to complain to the Office of the Privacy Commissioner at privacy.org.nz.
Contact us
ORA Dental - Milldale.
Unit 10/1 Henry Tayler Rise, Wainui 0932, Auckland
Phone: (09) 405 0222
Email: reception@oradental.co.nz
Changes to this policy
We may update this policy from time to time. The current version will always be available at oradental.co.nz/privacy-policy.
Your Smile. Your Wellbeing.
Modern, patient-centred dentistry for families and individuals across Auckland, with orthodontics provided by a registered specialist orthodontist.
Services
New Patient Exams
Check-ups & Cleans
Tooth-Coloured Fillings
Tooth Extractions
Gum Treatment
Root Canal Treatment
Dental Crowns
Tooth Replacement
Dental Implants
Wisdom Teeth Removal
Veneers
Teeth Whitening
Orthodontics
Opening hours
Tuesday - Saturday: 8:30am - 5:30pm
Sunday & Monday: Closed